Wedding Dresses|BespokeFelicity Westmacott

I create luxurious wedding dresses, combining my skill and your dreams, for adventurous brides who seek the extraordinary in dress form. With bespoke bridal there are no limits to the possibilities, whatever your style or figure.

 

The creation of each bespoke wedding dress involves a design consultation, perfecting the fit and a couture finish. Prices usually start at £2600 + fabrics but are as varied as the needs of my clients.

 

As 'The Dress Alchemist' let me use my artistry and expertise to conjure your dress to reality.

Commissions for bridesmaids, children, mother of the bride/groom, occasion-wear and ball gowns are also welcome.

 

I also accept alterations for style or fit , to vintage or shop bought dresses.

 

Dipdye colouring and ombre commissions are a speciality.

Felicity Westmacott is the dress alchemist
TWIA 2026 wedding industry awards. South East Regional winner
muddy stilettos 2021 award winners badge
your london wedding press logo
as featured on magpie wedding
English Wedding Blog press logo
whimsical wonderland weddings logo
love my dress press logo
gay wedding blog approved supplier
off beat bride logo
bespoke wedding dressmaker surrey silk dress church wedding
vicky tylerthe final product –... simply breathtakingabout it, –so sure of where you were going with it, I felt totally at ease.made me feel like you were so passionateYou took my design and from day one
for occasions 2026 and 2027Now Booking

Enquiries for weddings in 2026 and 2027 are welcome.

 

I start just one dress per month, and each dress takes 6-12 weeks to complete.

 

Bookings for 2026 weddings are now open. At present I have bespoke commission start dates available from February 2026 onwards.

 

I take on a limited number of bridal alterations per month. I am now taking bookings for the 2026 season. Booking early for popular summer sewing slots is encouraged.

Join me for a peek inside my shop/studio, filmed in 2022 when the new shop space first opened.

 

Film by Iris Visuals

Helen GordonThe day was lovely and the dress was a big hit, thank you so much! I had so many people asking me where I had got it from and saying it was stunning! It really was! My mum and I got it on without any issues on the day and I didn't want to take it off again!
GerryYour quality of work is amazing and incredible value for money. Thank you for all that extra work. I will certainly be recommending you to anyone I hear is getting married! So will my friends!
Emily Hunter...everyone who came to the wedding commented on the dress. I spent a lot of the day telling people about you! People made such lovely comments about how beautiful it was and I cannot begin to tell you how wonderful I felt in it.
A very happy newly-wed…
The dress AlchemistMy Design Philosophy
• it will show•when someone wears the dress that makes them happyevery bride must dress to please herselfmy key advice to all brides...

bespoke bridal with

felicity westmacott

 

I love reassuring brides who have found off the peg shopping intimidating or disappointing because Bespoke Bridal is the perfect alternative! It’s not like buying on the high street where you join a crowd of brides who identify with the style of a particular wedding dress designer. I do NOT seek to impose my own style on my clients.

 

Central to my philosophy is being able to distil the essence of each client into dress form. The design and fit will be perfect because the unique dress is an expression of a unique bride.

Felicity westmacott shop window writing dorking

I encourage brides to shrug off the pressure to conform. See my blog post all about this.

 

I create dresses that tell a story. The story of this bride on this day. Unique, personal and unforgettable.

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bespoke bridal

ensures A perfect Fit

 

I start by taking extensive measurements and then draft a unique pattern for each bride. You will try on a toile (practice run) and then a series of fittings ensures perfection of fit and comfort.

 

I love to help brides with unusual figures or who need a plus size wedding dress. Whether you would like your dress to just grace your figure, disguise problem areas or show off your curves, my method will work for you!

 

Past clients have said I helped them feel confident and glorious on their wedding day.

shell pink silk satin jacket with portrait collar bespoke wedding dressmaker surrey
Felicity Westmacott Portrait of a bespoke dressmaker
is the dress alchemistFelicity Westmacotta little about me

I have been making bespoke wedding dresses for more than 15 years. My training in Costume for theatre and film, and four years as a bridal alterations seamstress, led me to my specialism.

 

With an understanding of the different ways of cutting and shaping dresses through the centuries, I can draw on hundreds of years of technical and design knowledge. This means I can use my couture skills to create elegant and contemporary gowns as well as historical and theatrical styles. One of my greatest pleasures is seeing my clients over the moon with happiness as their dress ideas come to life.

 

True to my background in theatre I approach each wedding dress as I would a costume. A costume tells you about the character and story of someone in a film or play. In the same way, I think the purpose of your wedding dress is to say something special about this woman on this day. A wedding dress tells the story of your past and your hopes for the future. That’s why the dress is so important, special, and unique.

butterfly wing wedding dress by felicity westmacott
Katie DarvallI want to thank Felicity for making me the most wonderful wedding dress! It was very easy taking my ideas to Felicity who designed and then made the perfect dress for my special day. I was able to incorporate my colour scheme and butterflies by having the dress made specifically for me and of course it also meant that it fitted beautifully.
Michelle MeiThanks again SO much for all your help and amazing skill and work. The dress was so comfortable and beautiful, it really was the dream dress!

Thanks again!
modest modern bespoke wedding dress with lace
Ellie KingFirstly I wanted you to know what a GRANDDDD success the dress was. It was absolutely superb and I still go and unzip the cover and have a peek at it. So many people commented on it. I am so grateful for all the hours you put in! You did a incredible job. It was exactly what I wanted so thank you. Only you could have done that job!
Wedding dress shop front Felicity Westmacott Dorking

Look out for my pink front door

With junction 9 of the M25 just 15 minutes up the hill I'm lucky to meet brides from all over the South East. I've had clients travel from Kent, Sussex, Berkshire, Buckinghamshire, Essex, Hampshire, Oxfordshire, Hertfordshire, Bedfordshire and Brighton.

 

From further afield I've made dresses for brides in the Germany, Switzerland, the US and Australia. Please ask about overseas services as we can optimise for travel or for remote fittings.

241 High Street
Dorking
RH4 1RT
Visit the studio

Parking is easy with a big Pay and Display right behind the shop, off Wathen Road.

 

Brides often remark what a delightful surprise it is to find me close to home in Surrey, for brides coming from Redhill, Reigate, Caterham, Horley, Dorking, Epsom or Guildford.

 

But my clients travel too, as access is easy from London by train or car. Dorking is only 40 minutes direct from Waterloo.

bride views herself in a big mirror fitting room bridal shop

Two spacious fitting rooms with large mirrors

Overseas clients are common too as Gatwick airport half an hour away by train, or 20 minutes in a taxi. And Heathrow airport is an easy 40 minutes around the M25 from my studio

follow me on instagram@felicitywestmacott

When you have two bespoke wedding dresses on your sample rail that are perfect for both Elphaba and Glinda, and with Wicked For Good having come out, it felt rude not to!

Wicked has done an amazing job of bringing bright, bold fashion back to our attention, which is so exciting. But I've had many Elphaba and Glinda brides way before they came to the big screen. Brides who are up for going on an adventure with me to conjure up their perfect wedding look. 

I might not be the Wizard of Oz, but I am the Dress Alchemist after all 😉

(shout out to my social media manager, Elodie, for stepping in and being the Elphaba to my Glinda. If you're looking for your own magical media witch, you can find them at www.brightbeemedia.co.uk)
The dress on the stand vs. the dress in action✨

I made the Poinsettia dress last Christmas for my window display. I never would have predicted that it would be spotted by Rosie, who then bought it and wore it for the 2025 Miss Great Britain pageant!

My bespoke designs have been used for all sorts of events. Weddings mainly (obviously), but parties, anniversaries and proms too. But this might be the first time one of my gowns has been seen on the stage of a pageant. And doesn't Rosie look so serenely glamorous? The perfect model for this sparkly, elegant dress. And she placed in the top 10. Well done Rosie!
You might’ve noticed that I can get quite particular about language. I think it’s important, especially when that word can carry a lot of meaning. When words get misused, you as a consumer might get mis-sold something.

An example of this is the word ‘vintage’, which now gets tacked onto the description of any garment, whether or not it actually is vintage. Often the item just looks like it’s from an older period of fashion, and for many sellers now, that’s good enough to warrant the label ‘vintage’ (which it’s not).

‘Bespoke’ is another of those words. The word comes from ‘to bespeak’, which means, to ask for. Like someone walking into carpentry workshop and asking for something completely new to be made to their exact specifications.

Anything can be bespoke, if it has been asked for, to be made especially to your requirements and preferences. You often hear it in the context of bespoke suits, but the term doesn’t belong to any one industry.

When it comes to wedding dresses, you have a few options. Off-the-peg, which is what it sounds like. Then there’s custom or made-to-measure, which both describe when something is adjusted or changed. You might order a dress where there are options to customise the length, the sleeves, the neckline etc. 

But true bespoke is something different. It’s a dress that’s been designed and made completely from scratch. Completely to your measurements and your ideas. With several stages of fittings and adjustments, to ensure it’s exactly how you want it. It’s an entirely unique garment, and this is why the price of a bespoke dress can be so much more than something off-the-peg or made-to-measure.

So, next time something online claims to be ‘bespoke’, now you know what to look for to make sure you’re not being tricked into pay more for less.
Tonight is the Wedding Industry Awards! I'm in the running for two awards, which is all very exciting! 🏆

Since it's such a special occasion, I decided to design and make myself a dress. That way, regardless of the outcome, I'll feel like a winner. I rarely have time to make myself anything, so this felt rather lovely.

I used some gorgeous pink coloured silk chiffon, lined with pale gold silk satin, finished off with velvet ribbon. I started making the dress at 11am yesterday, and I finished it at 3pm today. Now I just have to finish making the bolero to go with it as well. I think we're gonna make it! 🏃🏻‍♀️
emailme@felicitywestmacott.co.ukTEL 07762 543230TOUCHGet in
from design to completionbespoke wedding dressesFelicity Westmacott
Dorking, RH4 1RT241 High Street• Visit the Studio •
Dorking, RH4 1RT241 High Street• Visit the Studio •
emailme@felicitywestmacott.co.ukTEL 07762 543230TOUCHGet in

 

Photography Credits on this Page

 

painted dress in cornfield: dm photography

blush dress in garden: lasting impressions by lucy

pink and red brides: Magpie eye Weddings

floral dress on cliff: thomas frost photography

green victorian dress: yn photography

beach wedding brides: siobhan byrne photography

purple dress coat: jessica jill partridge,

red necklace back dress: adam rowley

family with parasol: bristy chowdry

bride on sofa: lex fleming

kissing couple in garden: @neliprahova

Couple with bicycle: Lasting Impressions by Lucy

Bride in Chinese garden: Terry Li Photography

Couple walking to Teepee tents: alextentersphotography

gothic bride: lex fleming

Scottish couple: Credit not supplied (please get in touch)

 

 

Felicity Westmacott Headshots: Paola de Paola

Vicki Tyler's Wedding: Vivien Woods

Now Booking (left): terry li photography

(right) Ellen J Photography

Perfect Fit: Christelle Photo

shop front: iris visuals

 

For photos with reviews visit the review page for credits

Bride against graffiti wall: Jessica Jill Partridge,

red goth couple: Credit not supplied (please get in touch)

Classic bride with orchids: Simon Hooley

Leather jacket bridesmaids: Joanna Bongard

clifftop bride: Lieben Photography

blush and pink dipdye: Andrew Wilkinson Photography

art deco bride on grass:Debs Ivelja

blue victorian dress: Seb lomas

couple in front of lake: Vivien Woods

Lilac taffeta dress: the image cella

lace sleeves: Credit not supplied (please get in touch)

floral dress on beach: thomas frost photography