How much does a wedding dress cost? (and why)

Weddings are expensive but knowing “how much does a wedding dress cost and why” helps you understand that every penny in the price of a wedding dress is going to a person or to a service needed to bring that dress to you. As with any area of life a discounted price will bring you a discounted level of quality and service.

This article is about pff the peg wedding dresses as a useful comparison to my bespoke service. To learn more about bespoke pricing head over to my FAQ page.

Though I now work in bespoke bridal-wear I started out with a small shop in Reigate as their alteration seamstress. After a few years the opportunity came up for me to buy the business so I got to see their accounts in detail. As circumstances panned out I opted to buy a house instead of the business, and never looked back with the bespoke work I now love, but it did give me an insight into how small retail profits work in this industry. It helped me learn the answer to “how much a wedding dress cost?” (for off the peg dresses), which has been exceptionally useful to me in creating my bespoke dresses as a competitive service.

Me and my boss in the wedding dress shop flowers and dress rail

Me and my boss, Liz, on my last day as her alteration seamstress at her Reigate bridal shop in 2008. She was like an Auntie to me, so kind and encouraging and truly helped launch the career I have today.

How much does a wedding dress cost (to the shop)?

Here is an example of where the money paid for a mid range designer dress might end up along the chain of supply.

Example dress:

£1500 price to bride

£625 cost of dress from designer (see breakdown below)

£300 VAT paid to government

=£575 net profit to shop.

The shop uses this to pay for many things before the owner has anything to keep! The shop I worked for sold about 150 dresses a year, with costs per dress dividing out a bit like this…

rent & rates £170

staff wages to sell you the dress (and to be in the shop answering calls and emails, preparing and steaming the dresses etc) £150

electric and water £10

Insurance £15

Stationary, sewing supplies, other small equipment £10

Advertising and website £20

Accountant’s fees £15

Making the shop pretty for you to visit (cleaning, decorating) £40

Corporate tax on profit after all the above £30

=take home profit approx £115 per dress

The sample dress cost

Plus there was the cost of the £625 sample dress from the designer so you could choose your dress. Sample dresses are usually sold later, for about half the full price, so £750 in this case. Less £50 VAT, =£125 loss. And as many sample dresses get sold off this way without ever selling ‘a repeat’, (that is never selling a new one to a bride) the shop makes almost nothing on these -though selling them off is better than having them clog up the rails!

How much does a wedding dress cost to manufacture?

Further along the chain…

£625 paid by the shop to the designer for the new dress covers:

Cost of advertising the designer in magazines and online

Cost of materials in dress

Cost of manufacture (labour, factory upkeep, profit for factory)

Shipment from overseas factory to the UK and then delivery to shop

Profit for designer’s business (their own income, cost of their premises and staff etc

The ‘cost’ of your dress is not just the making

All in the all the actual cost of labour and materials in a £1500 dress is probably about £150 or less. The rest going towards the genuine costs of all the people and services involved in bringing the dress to the high-street for you to find and buy. The person who sewed your dress probably worked for around £1.50-£3 an hour. This is an unpleasant reality but a normal skilled workers rate in many garment mass-manufacturing areas.

Asking for a discount – someone has to pay!

When I used to work for a wedding dress shop in Reigate, Surrey I used to feel very sad whenever anyone asked my boss for a discount, or tried to play off the price of a particular dress from one shop to another. After all the costs above the owner used to take home a salary for herself of about £300 a month. Bridal wear is not the money spinner many people think it will be!

Yes, weddings are expensive, of course no one wants to pay “over the odds” but every penny in the price of a wedding dress ticket price is going to a person or to a service needed to bring the dress to you. And when asked for 10% off the price of a £1500 dress effectively my boss was being asked to give half her monthly salary away to pay for the brides dress. As my mother used to say to me when I started out in this industry, “It’s not your job to pay for other people’s weddings, if they can’t afford that dress, they need to choose a different one.”

Other costs – alterations

Beyond the ticket price you should also factor in the alteration costs when working out your budget. These are usually paid by the bride direct to the professional seamstress. The seamstress might be one working for the shop you bought your dress from, or found elsewhere. Typical alterations might take anything from a couple of hours, to two days work with fittings and sewing so a charge £60-£400 is a realistic budget.

If my bespoke service isn’t right for you local wedding dress shops I have a good relationship with and can highly recommend include Bride by Aster, and Wed2Be.

Wedding dresses cost more because they come with more service and value

As with any area of life a discounted price will bring you a discounted level of quality and service. My old boss and most wedding dress shop owners go into the business with a passion and a love for the dresses and the happy clients they meet. They are willing to bend over backwards to help; to argue for the rush order dress; work long evenings so brides can have after work dress fittings; and fastidiously steam each dress (it takes hours) for your perfect crease free day. Asking them to further fund your wedding by discounting their take home pay is not the best way to encourage good service. Appreciate their passion and work by paying the right price so and they will be passionate about your wedding day too!

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Felicity Westmacott

I write about all aspects of weddings, dressmaking, fashion history, and the human relation to clothing. I welcome comments and debate.

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Since 1753, when the Marriage Act first came into existence, UK marriage law has come a long way. Some things have taken much longer than they should have (I'm looking at you, 1991 and 2013, 2023). But there's still more than can be done. The association of @independentcelebrants is campaigning for the UK government to follow the recommendations of the 2022 wedding law reform report.

"At least 10,000 wedding ceremonies a year in England and Wales are led by independent celebrants. These ceremonies are perfectly legal to hold, but as it stands a celebrant cannot perform a legally binding marriage – that part must be done separately, meaning added inconvenience and cost for couples."

I'm all about supporting couples to have the wedding day of their dream, and that rarely includes having to find time and money to go to the registry office.

If you want to help with this, then you can spread awareness! Share this post, or make your own. Talk about it with friends and family. And once you've done that, you can always get in touch with your local MP. The Independent Celebrants website has a PDF guide to help you with how to go about doing that.

Is this an issue you're aware of? Is there anything I've missed out?

#ChangeWeddingLaw #SpeakUpForCelebrants #LegaliseCelebrantWeddings
I created this Regency-inspired wedding dress for a Bridgerton themed wedding shoot. I used modern fabrics like tulle, beaded lace and shantung, but with period accurate details like the empire line waist, square neckline and boned stays (corset). ⁠
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I love to work with versality when it comes to my creations, so the dress was designed with multiple layers; the main dress has an embroidered tulle bodice and asymmetric beaded lace skirt. A lilac and pink dip-dyed tulle skirt can be added over the floral train of the main dress for some dreamy ombre magic. A lilac silk dupion 'spencer jacket' with hand appliqued beaded lace completes the ensemble. ⁠

 All these options make it possible to have lots of different looks throughout your wedding day. ⁠

Which Bridgerton character can you imagine wearing this outfit?

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#regencyweddingdress #bridgerton #historicalweddingdress #periodwedding #colouredweddingdress #dipdyeweddingdress #surreydressmaker #londondressmaker #vintagebride #romanticbride #weddingveil #purpleweddingdress #bespokeweddingdress #fantasyballgown
Now and again I'll take one of the wedding dresses I've made, and break down some of the elements. So, if there's something you love about a dress, but you don't know the 'proper words' to reference them, hopefully this will help you out.⁠
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This beautiful 1950’s style wedding dress with delicate cream lace over golden-orange silk has lots of really scrummy details:⁠
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🧡 the opening at the back of the dress is called a keyhole (or you could call this a slit opening). This one is closed at the top with three covered buttons.⁠
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🧡 the base dress is made of a beautiful russet orange silk dupion, with dark ivory lace layered on top.⁠
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🧡 the base dress is essentially a halter neck, with a turn over collar at the front, with the ivory layer providing semi-sheer, full length sleeves.⁠
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🧡 the edges of the ivory layer are cut along the floral pattern of the lace, making a pretty scalloped edge.⁠
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🧡 this length of skirt is called 'ballet' or 'ballerina'.⁠
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🧡 the front of the dress has a line of false buttons (buttons that are just there for decoration), that match the buttons at the back.⁠
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Those are just some of the details of this dress. If you have any questions about anything else, just leave a comment. I could talk dress making all day!⁠
On my birthday, 43 years ago, I was gifted a beautiful name...does it suit me?

Felicity means "happiness", from the Latin word meaning "good luck" or "fortune". Shortening to Fliss is good, but never Flick!

What about your name? Does it have a meaning?
emailme@felicitywestmacott.co.ukTEL 07762 543230TOUCHGet in
from design to completionbespoke wedding dressesFelicity Westmacott
Dorking, RH4 1RT241 High Street• Visit the Studio •
Dorking, RH4 1RT241 High Street• Visit the Studio •
emailme@felicitywestmacott.co.ukTEL 07762 543230TOUCHGet in