When Iram saw the custom Asian fusion wedding trousers and top that I had made for a bridal shoot, she decided she had to have them for her own London wedding – and I don’t blame her! This outfit looks perfect on her. “I fell in love with Felicity’s design from the moment I saw...
I created this couture Cruella Deville wedding dress for a Cruella themed wedding photoshoot in London. I was very lucky to get the blessing of award-winning costume design (and personal friend), Jenny Beavan. Jenny designed the costumes for the 2021 live action Cruella and her designs formed the inspiration for this bridal look. All the...
Lisa wanted an elegant Santorini blue dipdye wedding dress, with hints of Grecian style for her destination wedding in Greece. After a lot of trial and error, I managed to create what I think is the most perfect, vibrant sky blue. I love how this dress turned out, from the peek-a-boo shoulders, to the floaty...
Bride Ally had her wedding planned for Norway, and then a honeymoon to the Arctic Circle. She wanted something simple, elegant and warm to wear. What resulted was this completely bespoke three quarter sleeve winter wedding dress, designed and created by me, perfect for this adventurous bride. Photography – Lieben Photography The dress was wonderful...
Alice’s beautiful diamante belt wedding dress was made in layers of white chiffon with hand beaded detailing. I made Alice’s dress with a fitted and boned bodice. I designed a soft v-shaped neckline and invisible zip back closure. Her waistline is decorated with a double loop of hand beading in Swarovski diamante stones. Then we...
Posts from Felicity Westmacott
These were all labours of love, with a lot of climbing up precariously placed ladders and sweeping up glitter and leaves. But so fun to do!
Which one is your favourite bridal shop window display?
1. Red for Valentine`s day
2. Purple and gold fantasy
3. Rainbows for Pride
4. Black and white for Halloween
5. Sparkles for winter
Now to start planning for 2026...
I managed to complete my window display dress just in time!
This is the 2nd time I`ve made a wedding dress specifically for my window, and I`m not going to go so far as to say it will be a yearly tradition (that`s too much pressure!) but I do enjoy it!
For this one, I wanted to use up bits and pieces I`ve had hanging around for far too long. As a creative person, I think hoarding comes with the territory, so I`ve had boxes of scrap fabric gathering in boxes. And this dress used so much of them up, which was very satisfying.
For this look I made a boned bodice and covered it in white feathers. Then I added layers and layers of tulle, sequins and lace for the skirt, creating this beautiful asymmetric waterfall effect.
A dress fit for an ice queen ❄️
The past five years have been exciting, scary, busy, joyful, difficult, creative! And I`m grateful for every single day.
From 2020 to now, I opened my bridal shop, I won a Muddy Stilettoes award and a Wedding Industry award. I made a lot of dresses, used up a lot of cans of spray paint and danced around my shop more often that you`d think 💃🏻
What springs to your mind when you think of the past five years?
Shop opening footage - @kasias_irisvisuals
TWIA footage - @mattrockprophoto
Having crunched the numbers, I`m sharing with you the top 5 wedding dresses that really resonated with you all last year.
In no particular order:
1. Even though Rebecca lives in Germany, she sought me out specifically due to seeing my particular approach to colour. She wanted a wedding dress fit for an ethereal princess, complete with this stunning hand-dyed pastel rainbow gradient 🦄✨️
2. I love cultural fusion, so getting to work on this styled shoot was such a pleasure. I loooved stretching my creative muscles to find the perfect blend of traditional Indian and British elements for this dress.
3. Nicky`s inspiration for her wedding dress was the lyrics of Touch by Soft Cell, which is such a fun starting point for a design!
4. The inspo for this photoshoot dress was ancient Egyptian and Greek fashion, but with the kind of interpretation that you might see in Game of Thrones or a fantasy film. I wanted to give a sense of majesty and opulence, without it being too clean and modern and the gold leaf was the perfect solution.
5. Kathy is a local textile artist who was having a launch party for her latest collection, and wanted something extra special for the occasion. Making this dress was such a wonderful collaboration. Kathy created a new design to be printed onto fabric, and brought me a vintage pattern she wanted to use.
What a year full of colour and creativity! Which look is your favourite?
Photography
Pastel Rainbow - @pesto_fotografie
Fusion Shoot - @puli.wedding
Nicky - @hazeldupreezphotography
Nile Queen - @jamieedwardphotography
It`s always nice to look back on the year and see the things I`ve achieved. So today I`m going through the top alterations I did in 2025, according to how many of you engaged with them.
So, in no particular order:
1. Jennifer`s custom dip dye wedding dress is such a delicious explosion of colour, so of course it was going to rank highly! It`s good to see that the Phoenix colourway is still going strong 🔥
2. After Catherine came to me to get her wedding dress altered, she told me one of her bridesmaids was doing up the back of the dress and said "wait, I thought when you bought it, you said the dress was open back? Did you get a new dress?"
You lot absolutely loved this alteration! It is by far my most popular post of the year, and it was so lovely to connect with so many new people who appreciated my work on this.
3. Katie wanted a chic, modern bridal veil. Her wedding dress already had delicate 3D flowers on the bodice, so we echoed this design element in the veil. I hand embellished almost 400 satin flowers!
4. With alterations, usually it`s about making the dress the right fit for the bride. But sometimes, when I`m very lucky, I get to play. I embellished Karen`s beautiful off-shoulder wedding dress with hundreds of little embroidered flowers. This one is a personal favourite of the year.
5. Finally I did a full re-style of Eleanor`s wedding dress. It had originally been a long, heavy Elizabethan-inspired affair, but for her wedding anniversary she wanted something lighter, more easy to move in and more versatile. My most controversial alteration this year - some of you had very strong feelings about the change, but Eleanor was happy, so I am too.
Next I`ll be going through the top 5 bespoke wedding dresses I made this year. Follow along to find out if your favourite made it 👀
Photography:
1 - @emacrompzweddings
3 - @visualstoriesco
4 - @sbyrnephoto
No better feeling than someone who`s been watching my work for years deciding that now is the time!
#weddingdressmaker #bespokeweddingdress #customweddingdress #seamstress #weddingdressdesigner #bridalboutique
