Ailsa Mclean

thank you letter from Ailsa

I was absolutely delighted with my beautiful dress! I really appreciated the time you took to explain the different options and the effort you went to in order to make sure it looked perfect, including an extremely useful set of instructions for my bridesmaid on how to make the dress look its best on the day. Your patience, enthusiasm and skill made the whole process a pleasure!

Christine McLean (Ailsa’s mum) wrote:
Thank you so much for all the work you put into getting the dress just right for Ailsa and the helpful advice with accessories etc. She looked lovely on the day and felt very comfortable and happy with the dress. The dress fittings became a firm part of the wedding preparations and thank you for your welcome when we visited. Ian was especially pleased that he could join us for the final fitting. With best wishes, Christine

felicity westmacott wearing a hat

Felicity Westmacott

I write about all aspects of weddings, dressmaking, fashion history, and the human relation to clothing. I welcome comments and debate.

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The dress on the stand vs. the dress in action✨

I made the Poinsettia dress last Christmas for my window display. I never would have predicted that it would be spotted by Rosie, who then bought it and wore it for the 2025 Miss Great Britain pageant!

My bespoke designs have been used for all sorts of events. Weddings mainly (obviously), but parties, anniversaries and proms too. But this might be the first time one of my gowns has been seen on the stage of a pageant. And doesn't Rosie look so serenely glamorous? The perfect model for this sparkly, elegant dress. And she placed in the top 10. Well done Rosie!
You might’ve noticed that I can get quite particular about language. I think it’s important, especially when that word can carry a lot of meaning. When words get misused, you as a consumer might get mis-sold something.

An example of this is the word ‘vintage’, which now gets tacked onto the description of any garment, whether or not it actually is vintage. Often the item just looks like it’s from an older period of fashion, and for many sellers now, that’s good enough to warrant the label ‘vintage’ (which it’s not).

‘Bespoke’ is another of those words. The word comes from ‘to bespeak’, which means, to ask for. Like someone walking into carpentry workshop and asking for something completely new to be made to their exact specifications.

Anything can be bespoke, if it has been asked for, to be made especially to your requirements and preferences. You often hear it in the context of bespoke suits, but the term doesn’t belong to any one industry.

When it comes to wedding dresses, you have a few options. Off-the-peg, which is what it sounds like. Then there’s custom or made-to-measure, which both describe when something is adjusted or changed. You might order a dress where there are options to customise the length, the sleeves, the neckline etc. 

But true bespoke is something different. It’s a dress that’s been designed and made completely from scratch. Completely to your measurements and your ideas. With several stages of fittings and adjustments, to ensure it’s exactly how you want it. It’s an entirely unique garment, and this is why the price of a bespoke dress can be so much more than something off-the-peg or made-to-measure.

So, next time something online claims to be ‘bespoke’, now you know what to look for to make sure you’re not being tricked into pay more for less.
Tonight is the Wedding Industry Awards! I'm in the running for two awards, which is all very exciting! 🏆

Since it's such a special occasion, I decided to design and make myself a dress. That way, regardless of the outcome, I'll feel like a winner. I rarely have time to make myself anything, so this felt rather lovely.

I used some gorgeous pink coloured silk chiffon, lined with pale gold silk satin, finished off with velvet ribbon. I started making the dress at 11am yesterday, and I finished it at 3pm today. Now I just have to finish making the bolero to go with it as well. I think we're gonna make it! 🏃🏻‍♀️
Just to be extra clear 💜

#seamstress #dressmaker #historicalfashion #weddingdressmaker #weddingdressdesigner
emailme@felicitywestmacott.co.ukTEL 07762 543230TOUCHGet in
from design to completionbespoke wedding dressesFelicity Westmacott
Dorking, RH4 1RT241 High Street• Visit the Studio •
Dorking, RH4 1RT241 High Street• Visit the Studio •
emailme@felicitywestmacott.co.ukTEL 07762 543230TOUCHGet in