When Iram saw the custom Asian fusion wedding trousers and top that I had made for a bridal shoot, she decided she had to have them for her own London wedding – and I don’t blame her! This outfit looks perfect on her. “I fell in love with Felicity’s design from the moment I saw...
Non-binary stunner, Stevie, saw this Addams Family wedding photoshoot where I made my Morticia inspired look. They knew it was the perfect vibe for them, so they ordered their own bespoke sheer black wedding dress for their own gothic wedding. This dress is comprised of a simple bodycon fishtail, with a plunging v-neckline front and...
Photography – Andrew Brannan Real bride, Janet, had been following me on Instagram for a few years before she got in touch. When we had our first Zoom meeting, she said she had been waiting for the perfect moment to be able to have a dress designed and made by me. I think a wedding...
This wedding Dress for a military wedding was made from layers of silk satin, chiffon and delicate beaded lace. I added real button and loops to close the back. I made two ribbon sashes for Emily so she could change the colours: ‘sand’ and ‘royal purple’ to wear for different parts of her day. Official...
This was the first styled shoot I ever organised – but certainly not the last. I live on the border between Sussex and Surrey and as a wedding dress designer, it only made sense that I gathered together some local wedding suppliers, chose a stunning location, made some dresses and had some fun! Hence this...
Bride Ally had her wedding planned for Norway, and then a honeymoon to the Arctic Circle. She wanted something simple, elegant and warm to wear. What resulted was this completely bespoke three quarter sleeve winter wedding dress, designed and created by me, perfect for this adventurous bride. Photography – Lieben Photography The dress was wonderful...
“Normal is an illusion. What is normal for the spider is chaos for the fly.” Morticia Addams I was so excited when Lex, our excellent photographer and event organiser (along with Revelry Events), chose me to make a gothic Morticia wedding dress for this styled Addams Family inspired photoshoot. I love creating looks that push...
For this styled wedding shoot, the aim was to create an atmosphere that was dark, dramatic and regal. We used royal purple, lavender, deep burgundy and vibrant cerise as our colour palette, with plenty of gilded gold highlights. And no white! This was the inspiration for my dark fairytale feather wedding dress. My design was...
Catherine wanted a flamboyant and theatrical two-piece bridal ensemble in red and white, with feathers, sparkle and a lot of tulle. This red feather masquerade wedding dress is the result. The drama of this dress is so exciting to me, and as someone who’s educational background is in theatre design, this one couldn’t have been...
Just before lockdowns began in 2020 I created an Indian Fusion wedding dress for a photoshoot with a London team of suppliers. We wanted to create inspiration for the many mixed culture weddings being planned in the UK. I showcased my fusion wedding dress design skills with an ensemble of ivory silk top, skirt and...
Posts from Felicity Westmacott
The dress on the stand vs. the dress in action✨
I made the Poinsettia dress last Christmas for my window display. I never would have predicted that it would be spotted by Rosie, who then bought it and wore it for the 2025 Miss Great Britain pageant!
My bespoke designs have been used for all sorts of events. Weddings mainly (obviously), but parties, anniversaries and proms too. But this might be the first time one of my gowns has been seen on the stage of a pageant. And doesn`t Rosie look so serenely glamorous? The perfect model for this sparkly, elegant dress. And she placed in the top 10. Well done Rosie!
From Design to Destination...
Isn`t it funny how art has to go through so many strange, messy stages before it emerges as something complete?
The Poinsettia wedding dress was the first bespoke dress I ever made with the sole intention of using it in my window display. I wanted something sparkly and subtly festive to brighten Dorking High Street, where my shop is.
But before that I had to do what I always do - begin the strange dance with fabric, needle and thread. Starting with the very simple base, and slowly but surely building something beautiful. Poinsettia is a flower associated with the Christmas season, so it felt right to draw inspiration from its shape (as opposed to its vibrant red colour) and feature these stunning sequin statement flowers on the bust and hip.
My dresses often have second and third lives after I`ve made them, whether I plan for it or not. And this one is no exception. After it glistened in my shop window for the winter, it was used, funnily enough, for a summer wedding shoot. And after that for something even more unusual. But more about that in the next post...
Summer Shoot Photography - @KalaWeddings.UK
You might’ve noticed that I can get quite particular about language. I think it’s important, especially when that word can carry a lot of meaning. When words get misused, you as a consumer might get mis-sold something.
An example of this is the word ‘vintage’, which now gets tacked onto the description of any garment, whether or not it actually is vintage. Often the item just looks like it’s from an older period of fashion, and for many sellers now, that’s good enough to warrant the label ‘vintage’ (which it’s not).
‘Bespoke’ is another of those words. The word comes from ‘to bespeak’, which means, to ask for. Like someone walking into carpentry workshop and asking for something completely new to be made to their exact specifications.
Anything can be bespoke, if it has been asked for, to be made especially to your requirements and preferences. You often hear it in the context of bespoke suits, but the term doesn’t belong to any one industry.
When it comes to wedding dresses, you have a few options. Off-the-peg, which is what it sounds like. Then there’s custom or made-to-measure, which both describe when something is adjusted or changed. You might order a dress where there are options to customise the length, the sleeves, the neckline etc.
But true bespoke is something different. It’s a dress that’s been designed and made completely from scratch. Completely to your measurements and your ideas. With several stages of fittings and adjustments, to ensure it’s exactly how you want it. It’s an entirely unique garment, and this is why the price of a bespoke dress can be so much more than something off-the-peg or made-to-measure.
So, next time something online claims to be ‘bespoke’, now you know what to look for to make sure you’re not being tricked into pay more for less.
I won! 🥳🎉🥂
Last night was the Wedding Industry Awards (as if you didn`t already know) and I was up for two categories: Bespoke Bridal and Bridal Alterations. And I am now the regional winner for the Independent Dressmaker/Designer category!
I am so so pleased to have gotten this far, and I couldn`t have managed it without the amazing support of all you lovely lot. So thank you thank you thank you! 💜 to those who took the time to vote, to those who sent me beautiful messages, to those who got excited for me. Thank you!
And thank you to the @twia_official team as well! What a gorgeous night.
Next step: the National awards. Let`s see what happens...
Tonight is the Wedding Industry Awards! I`m in the running for two awards, which is all very exciting! 🏆
Since it`s such a special occasion, I decided to design and make myself a dress. That way, regardless of the outcome, I`ll feel like a winner. I rarely have time to make myself anything, so this felt rather lovely.
I used some gorgeous pink coloured silk chiffon, lined with pale gold silk satin, finished off with velvet ribbon. I started making the dress at 11am yesterday, and I finished it at 3pm today. Now I just have to finish making the bolero to go with it as well. I think we`re gonna make it! 🏃🏻♀️
Just to be extra clear 💜
#seamstress #dressmaker #historicalfashion #weddingdressmaker #weddingdressdesigner
